A major consumer goods powerhouse has spent seven years planting more than 10,000 mu (667 hectares) of grassland in Southwest China's Tibet autonomous region. This is a world record for a company involved in cultivating grasslands.

Ever since 2011, Lux - a brand under Unilever PLC, the world's second-largest consumer goods maker by capitalization - has been conducting a charity program to plant grassland in the Tibet autonomous region, in an effort to combat land desertification.

Dr Wu Junxi, with the Institute of Geographic Sciences and Natural Resources Research of the Chinese Academy of Sciences, who is in charge of the program, said that "with its 2,150 mu planted in Bailang village this year, the pasture area contributed by Lux surpassed 10,000 mu, which benefited a lot to the building and recovery of the ecosystem in the Tibet autonomous region."