Tencent Music Entertainment Group has launched a service to turn online music fans who listen for free into paying customers.

In a move to ramp up China's 11 billion yuan ($1.65 billion) music streaming industry, the subsidiary of e-commerce juggernaut Tencent Holdings Ltd has rolled out a new service to increase revenue growth.

Part of TME's aim is to protect the intellectual property rights of artists as well as offering customers valued-added content. This includes original articles by musicians, composers and singers, and designated songs, which can be downloaded.