Elena Chinyaeva is the chief adviser to .art - which oversees the new internet domain extension - on business development and communications. She explains the impetus behind the launch of.art and the growing presence of art-focused websites

What exactly is .art?

It's the art world's exclusive web domain. In addition to .com, .org,.gov and about 20 other older domain zones, the internet of today has many more new generic top-level domain zones (gTLDs) and.art is one of them. Since the onset, the vision of.art has been to create an online ecosystem for art, where everyone from established art organizations to emerging artists can identify themselves as members of the art community, and connect with like-minded individuals and organizations from the art world. .Art was not designed to serve an elite community but everyone, from institutions and artists to companies and individuals from fields as broad as art, design, luxury, tech, education, health, sports and entertainment.