Samsung Electronics Co Ltd announced on Friday it has inked partnership agreements with Chinese content providers and developers, to speed up its localization in the Chinese market amid mounting competition from local rivals.

The company will join hands with content providers such as internet giant Tencent's online video service platform v.qq.com, video-streaming site iQiyi.com, online news aggregator Toutiao and the country's largest online travel agency Ctrip.

The South Korean chaebol announced its move at its first-ever developer conference in China. Wang Tong, president of Samsung's product strategy and R&D in China, said the company will increase investment in R&D related to artificial intelligence, the internet of things and pre-5G mobile telecom technology.