Internet powerhouse Alibaba Group Holding Ltd has appointed a seasoned scientist at Amazon.com Inc to spearhead its efforts in artificial intelligence, a move that will propel its so-called "NASA plan" to double up on technology research.

Alibaba in March announced a major project at its first technical meeting in Hangzhou, to galvanize the group's technological capabilities, code-named NASA.

Since June, Ren Xiaofeng, former senior principal scientist at Amazon and a Chinese citizen, has taken on the role as chief scientist and deputy dean at Alibaba's Institute of Data Science and Technologies, its global research and development center, the company confirmed on Monday.