Gaming giants Microsoft Corp and Sony Corp have expanded their reach here after being banned before the China (Shanghai) Pilot Free Trade Zone was launched nearly four years ago.

The big two games console manufacturers were shut out of the market in 2000 and only broke back in more than a decade later.

Microsoft decided to link up with BesTV, a leading television group based in Shanghai, to set up a joint venture, which became the first company to be registered in the FTZ in 2013.