As a market with the largest number of outbound travelers in the world, China is increasingly attractive for global short-term accommodation rental platforms.

For instance, HomeAway.com Inc, a vacation rental service owned by travel search company Expedia Inc, is hoping to leverage local expertise in China through cooperation with Tujia, the Chinese mainland's leading short-term rental website.

HomeAway wants to grow its footprint in China's fast-growing travel market. Its partnership with Tujia targets China's outbound travelers.