Bordering the Baltic Sea, Lithuanians praise their own "land of amber", which they say sits in the geographic center of Europe and is a relatively undiscovered gem of the continent.

Or in the words of Olga Goncarova, from Lithuania's State Department of Tourism, her compact and stylish nation has many things to offer: a safe environment, cultural relics, dense forestry in lush nature reserves, in addition to high-quality services at affordable prices.

Goncarova said her country is a "pure and clear" place, a natural attraction for wanderlust Chinese. She said they showed their growing appreciation and interest by paying 12,000 visits last year to the country of 3 million people, up 25 percent on the previous year.