Cautious enthusiasm for the Chinese wine market. More men in supermarkets. Opening a bottle of wine with your shoe.

Those were some of the takeaways at Wine Vision, an annual forum for the industry hosted last month by Sonoma County in California.

Edouard Duval, CEO of Shanghai importer East Meets West, told the global group of wine professionals that while there's less "ganbei!" in China these days thanks to a government crackdown on extravagance and gift-giving, the number of Chinese who drink wine at least weekly is up 35 percent.