President Xi Jinping offered congratulations to a media organization that was launched over the weekend, urging it to "tell China stories well" to the world.

"The relationship between China and the rest of the world is undergoing historic changes," Xi said in a congratulatory letter to China Global Television Network, which began operating on Saturday.

Set up by China Central Television as a rebranding of CCTV news, CGTN - a multilanguage, multiplatform media group - will integrate resources as part of the trend toward media convergence.