Anheuser-Busch InBev SA/NV, the world's biggest brewer by sales (2015: $43.6 billion), has included a Chinese city in its six-city global project to reduce consumption of alcohol by 10 percent.

Jiangshan in Zhejiang province, East China, will join Santa Cruz in Bolivia, Brasilia in Brazil, Zacatecas in Mexico, a city in the United States and Leuven in Belgium in InBev's project.

AB InBev will invest at least $1 billion across its markets in dedicated social marketing campaigns and related programs by the end of 2025.