A new business model is coming to China as entrepreneurs begin developing products for the rapidly emerging market. Shan Juan reports.

Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China's emerging "pink economy", a new business model that caters mainly to the lifestyles and demands of the LGBT community.

Zhu's company, a startup in Beijing, has received several rounds of investment after releasing a business plan to design and develop mobile games exclusively for gay men in China.