Jiang Chengbo is 90. He is running a 117-year-old antique bookstore inherited from his grandfather, and that has made him an internet celebrity.

Jiang, the third-generation owner of the store, said that after visitors began talking about it on the internet, book lovers from across the country have come to look for books and take photos with him.

Located in the Gusu district of Suzhou, in East China's Jiangsu province, the store covers about 20 square meters and is filled with shelves on three sides with books categorized as literature, history and philosophy.