Despite Samsung's recent attempt to ease Chinese consumers' concerns over the safety of its Galaxy Note7 smartphone, its reputation in China could take a beating if it doesn't take substantial remedial measures to ensure users' safety. Just saying that two Galaxy Note7 phones caught fire recently because of "external heating" will hardly help the company win back the trust of Chinese consumers.

After similar problems were reported in the United States, the Republic of Korea-based electronics' company recalled its products worldwide, except those sold on the Chinese mainland. Samsung said the fires were sparked by the batteries supplied by a different provider. Such an explanation will make Chinese consumers feel discriminated against.

Can Samsung explain why the same batteries supplied by the same provider do not cause fire in mobile phones of other brands?