The businessman behind China's latest investment in European soccer has spoken of his delight at completing a deal he hopes will help the domestic game to progress.

Investment firm Yunyi Guokai (Shanghai) Sports Development last week sealed a deal to buy a controlling stake in West Bromich Albion, which plays in the English Premier League.

The value of the deal was undisclosed, although earlier reports said it could be in the region of $195 million.