In 2008, Australia's Jeremy Oliver became the first Western wine critic to create a book especially for the Chinese audience with the publication of Enjoy Wine with Jeremy in Mandarin. Besides radio and television appearances, he is best-known for The Australian Wine Annual, now in its 18th year and produced in Chinese since 2012. Oliver was recently in China for the release of the current edition and to host several wine tastings. He chatted with China Daily's Mike Peters about the wine market in China today.

What prompted you to publish your guide in Chinese?

Over the past 16 years, I've visited the country close to 60 times - the first time at the American club in Beijing. Before that I had been in Japan and Singapore, but I had not given China much thought. Once I was here, I realized this was the place to invest time and experience to help people develop their own wine cultures.