Wanda Group will open its first outdoor entertainment complex in province of Jiangxi on Saturday.

The launch of its Nanchang Wanda City looks perfectly timed by the company's ambitious founder, billionaire Wang Jianlin, to take at least some of the thunder from its biggest potential rival.

On June 16, the gates are due to be thrown open to what is arguably the country's most-anticipated park ever, Disneyland Shanghai, the US entertainment giant's first venture on the mainland.