The US pork industry is teaming up with Alibaba Group Holding Ltd to pitch more of its products to online shoppers in China.

The US Meat Export Federation, a trade association committed to developing international markets for US beef, pork and lamb, has recently worked with the group-buying website Juhuasuan and online retail platform Tmall, both operated by Alibaba, to sell US pork on the Juhuasuan website.

A total of 4,000 packages of pork shoulder and pork chop, weighing about 10,000 kilograms, were on sale from April 26 to 28. Nearly 3,000 packages of pork, along with 170,000 bags of spices, were sold during the three-day sale, which attracted 300,000 shoppers, according to Lu Jianing, an Alibaba spokesperson.