On the 400th anniversary of his death, William Shakespeare is more popular abroad than in Britain, and his popularity contributes significantly to the UK's prosperity and influence, according to a survey published on Tuesday.

The British Council, which commissioned the YouGov survey of 18,000 people from 15 countries, said the results showed that internationally, Shakespeare is widely known, liked and understood.

"Four hundred years after his death, Shakespeare's work continues to play a vital role in educating and entertaining people around the world," said the council's Rosemary Hilhorst.