Chinese musician Zhu Zheqin, also known by her stage name Dadawa, has traveled extensively to the country's remote and border areas with a focus on preserving ethnic music and handicrafts.

The tours, which she undertook in her capacity as the United Nations Development Program Goodwill Ambassador in China in 2009, resulted in many concerts and records, where she was able to give ethnic musical elements a modern context.

But what many may not know is that the tours also led to the birth of Kanjian (which means seeing in Chinese), a design brand that Zhu established in 2012 to use contemporary design to enliven traditional Chinese crafts.