The World Wildlife Fund and China's tourist information-sharing website Mafengwo have launched a joint promotion to discourage people from buying illegal ivory, or any other wildlife products, while traveling abroad.

Launched before the Spring Festival holiday, tourists traveling particularly to Southeast Asian countries are being offered the chance to use limited-edition luggage tags that warn against buying any illegal products during trips.

Printed with the logo "It's a life, not an art ware", the tags are being jointly produced by Mafengwo, WWF and TRAFFIC, the wildlife trade monitoring network.