Golf courses are struggling financially in a new era of frugality, yet few are attempting to make the sport more affordable or improve services that would attract tourists and overseas enthusiasts.

China's once booming golf business, a status symbol among the rich with its high membership fees, has fallen victim to the government's campaign to curb excess spending.

The courses in Hainan province need to adjust to the new reality and make the cost of play more affordable for the average person, said Sun Ying, director-general of the Hainan Provincial Tourism Development Commission.