Aston Martin, the trendy and cool British luxury sports car, is adding more bang to the buck by teaming up with Beijing-based tech firm LeTV Holdings Co Ltd on tech-smart vehicles.

The company's cars, often associated with the legendary secret agent James Bond, are set to sport new looks with a host of tech gizmos blended in to give the ultimate in driving experience.

LeTV and Aston Martin Lagonda Ltd showcased their first model the Rapide S, powered by LeTV's automobile operating system, on Thursday at the ongoing consumer electronics expo in Las Vegas.