For many consumers in Guizhou province, tequila is little more than an exotic liquor, best compared with the iconic local Chinese spirit Moutai.

But it may not be long before they list the distinctive product from Mexico - made from the fermented juice of agave plants - among their favorite drinks, after local officials agreed to promote the fiery drink in the province.

Two agreements have been signed: one with Agave Conquista, considered the world's only organic Mexican tequila-producing "chateau", and the other with Mexican jockey club Amccra Caballo Raza Azteca to bring its equestrian skills to Wudang district in Guiyang, the provincial capital.