The growing interest in China globally has led to a boom in culture exchanges, and now a new initiative aims to take the country's traditional music to foreign audiences.Chen Nan reports.

Visitors to the World of Coca-Cola in Atlanta last month were surprised to find more than a dozen Chinese, wearing traditional clothing playing bamboo flutes and Chinese stringed instruments like the erhu, guzheng and pipa.

On May 8, a crowd gathered on the roof terrace of leading investment firm Goldman Sachs in New York and listened to the same group play century-old traditional Chinese songs with ancient instruments.