By the age of 26, Liang Dong had worked on a factory assembly line back home in Jiangxi province, before moving north to Beijing to work first as a security guard, and then as a taxi driver.

But Liang was still unsure about his destiny, until he joined hundreds of other migrant workers at the Beijing Workers Training Center recently, for a careers event in the capital launched by the Seattle-based Starbucks Coffee Co.

Wang Zhongping, executive director of the Horizon Corporate Volunteer Consultancy, said there are an estimated 60 million young migrant workers across China who need the support of corporations and the community-at-large to find better jobs.