A comprehensive understanding of the local market, regulations and business culture is crucial for Chinese companies that invest in overseas projects, especially when it comes to property.

As every market is unique, it is essential for Chinese companies to determine the specifics of each market. It is also the best way to get accustomed to local requirements and circumstances.

In recent years, European property has been a hot area for Chinese companies. Many Chinese developers are being driven by challenges in the domestic market and global branding needs.