Officials in Jingdezhen, the home of China's best porcelain, are making more efforts to protect the ancient cultural heritage.

A ceramic design copyright trading portal, the first of its kind in the country, went online as the latest initiative to fight against counterfeits and regulate the market in "the city of porcelain" in Jiangxi province, China Intellectual Property News reported.

Lai Zhengbing, director of the province's copyright protection center, said the portal would help Jingdezhen ceramics "go abroad", develop in the international market and form sustainable and healthy creation, protection and trade.