The stars of the gaming industry shone on Wednesday at the 2014 China Digital Entertainment Expo & Conference in Shanghai, with Microsoft Corp announcing the launch of its game console Xbox One on Sept 23.

The console will be priced at 3,699 yuan ($599) without the Kinect sensor and 4,299 yuan with it. The console will launch with some of its original Western launch titles including Titan Fall and Nba 2k14.

Xie Enwei, general manager of Microsoft's greater China region, also said that Microsoft had signed a multi-year deal for three games with Chinese gaming giant Beijing Perfect World Network Technology Co Ltd .