StarTimes, the pay TV operator, recently tempted subscribers in Nigeria with a very enticing offer.

Every month, new buyers of its set-up decoder were instantly entered in a lucky draw to win a new Toyota Yaris car. Winners were also given a one-month free subscription to further sweeten the deal.

The promo was the latest in a series from the expansive Chinese company, which now claims to have over 2.1 million subscribers across Africa, making it one of the fastest-growing and most influential digital TV operators in the region.