US college basketball will dribble and shoot its way into China next year with a regular-season game between the University of Washington of the Pacific-12 conference and the University of Texas of the Big 12.

The goal is brand promotion and cultural exchange as interest in basketball continues to expand in China.

Following the NBA's global games in the country in recent years, a regular-season NCAA game is expected to fuel growing hoop fever and boost Sino-US exchanges in physical education.