More tourists from China have been heading to East Asia in recent months, deterred from traveling to traditionally popular destinations such as Malaysia and Vietnam.

Travel agencies nationwide have reported a 50 percent year-on-year increase in visits to South Korea in the past few months.

"While some tourists canceled trips to Southeast Asia, most chose other places. South Korea, with its convenient flights and affordable tour packages, has won many Chinese hearts," said Shi Kaifeng, a publicity officer at Ctrip.com International, a Chinese online travel agency.