Fans look forward to a month of all-nighters watching games, with broadcasters going all-out to accommodate them, Sun Xiaochen reports.

Although China has never made it to World Cup finals held outside Asia in the event's 84-year history, the Chinese take pride in their fervent involvement with the global sporting extravaganza.

While the 32 squads warm up for the World Cup, which begins on June 12 in Brazil, diehard Chinese fans are excitedly preparing for the one-month soccer carnival.