China-United Kingdom economic ties are going in the right direction, and Chinese investment in the UK will maintain its robust momentum, the China-Britain Business Council told China Daily on Wednesday.

Meanwhile, the demand for high-quality products from the UK will be boosted by an expanding middle class, Chinese companies' move up the value chain and ongoing urbanization, its CEO said.

Chinese-UK ties are "growing strongly. But there is still a long way to go before we really seize all of the opportunities both for Chinese and UK companies," Stephen Phillips, CBBC's chief executive, said on the sidelines of the UK-China Partnership in Creativity and Innovation, jointly held by the council and Propeller TV, at the Third China (Beijing) International Fair for Trade in Services.