Ultra-luxury vehicle producers, especially makers of super sports cars, saw Chinese sales fall in 2013, down from a two-year boom and partly attributed to the central government's ban on conspicuous consumption.

Analysts and industry players said there is still huge potential from local market demand amid fast economic development, and that a healthy and sustainable increase will occur.

"China's passenger car sales maintained strong growth last year as the world's largest; however, the super sports car segment is another story," said Andrea Baldi, Lamborghini's China head.