A Czech provider of consumer finance vowed to double its business in China this year as the Chinese government advances ambitious reforms and shifts economic growth to rely more on domestic consumption.

"For 2014, we want to double or more than double the targets," Michal Skocil, chief executive officer of Home Credit China, told China Daily.

"What's most important to me is to keep developing the company and the industry in a stable and transparent way. The targets are a message to demonstrate how attractive the service is. There is very strong demand and it is a very well-developing industry," Skocil said.