For the first time in its history, Humane Society International, one of the world's largest animal protection organizations, has chosen a Chinese actress, Zhu Zhu, to be an ambassador of its campaign Be Cruelty-Free in China.

It is the world's largest campaign to end animal testing for cosmetics globally, and has international celebrities as its ambassadors, including Paul McCartney and Leona Lewis.

In China, the movement began in 2013.