Mercedes-Benz and HHtravel, a subsidiary of online travel operator Ctrip.com International, launched the first undertaking in their joint program, Mercedes-Benz Travel, on Tuesday, which aims to tap into the high-end tourism market.

The outbound tours are priced between 130,000 and 290,000 yuan ($47,357), with a maximum of six people on each tour group.

All the products are designed by Mercedes-Benz, which has long experience in servicing elite travelers, said Jack You, CEO of HHtravel.