BMW Brilliance Automotive Ltd has announced an aggressive marketing strategy for the ZINORO 1E, the first electric brand released by the Sino-German joint venture.

BMW Brilliance cut the ribbon on the first ZINORO Brand Showroom in Beijing last week. The company also announced the vehicle will be available for rental in the near future.

"When more and more customers enjoy e-mobility, it will become a firm part of our mobility pattern. As part of our company philosophy, we wanted to be the trendsetters in this respect, and therefore started to drive the ZINORO project two years ago," said Olaf Kastner, president and chief executive officer of BMW Brilliance.