Branding | Mike Bastin

As the dust settles on another incredible Chinese New Year celebratory festival, the ink is still drying on the latest international sponsorship deal featuring one of the growing number of rapidly internationalizing Chinese companies.

This time, it is the turn of Shenzhen-based telecommunications giant Huawei Technologies Co Ltd (which recently signed a global partnership deal with Arsenal Football Club, an English Premier League soccer team) that will run until the end of the 2015-16 season.