Jack Ma, founder and chairman of Alibaba Group Holding Ltd, said previously that the e-commerce giant would never enter the mobile game business. However, it seems that Ma now believes that China's gaming market is too tempting to resist.

After two of China's top-three Internet giants - Tencent Holdings Ltd and Baidu Inc - saw some lucrative achievements in the gaming industry, Alibaba said on Wednesday that it will launch a mobile gaming platform.

To catch up with other mobile game distributors and conquer enough game developers in a relatively short time, Alibaba announced an attractive revenue-sharing model, which will enable game developers to boost profits.