Reflecting some of the settings on its products, multinational home appliance maker Beko is being particularly selective about how it caters to the Chinese market.

Pressing the right buttons to satisfy particular people's wishes is more important to sales success, it believes, than meeting numerical demand through basic products and prices.

With the continuing rise of Chinese people's disposable income, Beko and all of its competitors see China as an important battleground in their global marketing strategies.