Sheryl Sandberg, Facebook's chief operating officer, was in China to promote her new book on feminism. Mei Jia finds about her new mission.

When Sheryl Sandberg, Facebook's chief operating officer, visited China to promote her new book Lean In, she already had a large number of fans in the country. People were drawn to Sandberg either by her story of success, or the notion of the renewed feminist movement inspired by her book.

Her personal glamour is not confined to a pretty face, elegant behavior, smart talk, perfect CV and a happy marriage, all of which laid wonderful foundation for her book to be a best-seller as Kong Yan, editor with her Chinese publisher, points out. Her persona seems to radiate from deep inside.