The Chinese mainland and Taiwan will further deepen cultural and economic cooperation during the upcoming Cross-Straits (Xiamen) Cultural Industries Fair, government official said.

The fair, which will open on Friday and last until Oct 28 in Xiamen, Fujian province, will help to promote the cultural industry, a pillar sector that is playing an increasingly important role in local economic growth.

As a platform for communications in culture and business across the Straits, the annual event will promote prosperity in the creative industry on both sides as well as enhance Chinese culture on the international stage, according to the local government.