A rugby contest was underway in Shanghai on a clear day in October, when students from two local primary schools enthusiastically participated in a new sport.

Although unfamiliar to most Chinese, an increasing number of lucky students in Shanghai will have the opportunity to play rugby under professional guidance thanks to a program sponsored by Jaguar Land Rover China.

The carmaker recently announced that it will continue to sponsor the Sport For All program for the second consecutive year with a 400,000 yuan ($64,516) sponsorship.