To BMW Brilliance President and CEO Olaf Kastner, China's traditional culture is not only rich in history, it shines with modernity.

"That's what I have learned from my four years of participation in the BMW China Culture Journey," said Kastner. "Combining our efforts in the protection of traditional culture with the teamwork spirit of all participants is an extraordinary experience for me."

Following four days of in-depth explorations, the southern and northern fleets of the 2013 BMW China Culture Journey met in Nanchang, capital of Jiangxi province, on Sept 15 to conclude the 1,300-km cultural odyssey. At the celebration ceremony, BMW also announced donations to five intangible cultural heritage items in urgent need of protection, bringing the total to 1 million yuan for 11 intangible cultural heritage items in Jiangxi.