The uncouth rich 土豪 (tuhao)

A new term, tuhao, has become very popular on the Internet. The first character, tu, means uncouth and the second, hao, referes to bold or bullying. The combination tuhao was originally used to mean "local lords". But now it is being used as a term to mock China's nouveaux riches.

After Apple released the new iPhone 5S, the gold-colored set became a must-have item for many Chinese. Consumers in China have become passionate about the gold-colored iPhone 5S sets, prompting the media to nicknamed them tuhao jin (or tuhao gold) which denotes the lavish and garish tastes of China's rising nouveau riche class.