With China's film industry burgeoning, film and TV studios, which offer backlots for shooting, are also seizing the opportunity to attract tourist revenue.

Hengdian World Studios, in Zhejiang province, is the world's largest film studio, and has been dubbed China's Hollywood.

"The number of tourists to Hengdian World Studios rose from 10.8 million in 2011 to 11.77 million in 2012," said Zeng Yulin, spokesman for Hengdian World Studios Co.