The ninth Straits Travel Fair will extend cooperation across the Taiwan Straits from tourism exchanges to industrial collaboration to bring about mutual benefits, officials said.

The fair, which is being held in Xiamen, Fujian province from Sunday to Wednesday, is one of the major sideline activities of the 17th China International Fair for Investment and Trade.

Rather than being dominated by the government, this year's event will highlight the role of the market. "It is aimed at providing better projects and more benefits on a larger scale and at less expense in tourism cooperation," said Zheng Weirong, deputy director of the Fujian Tourism Bureau, on Friday.