The recently announced merger of two of the world's largest advertising and marketing groups, Omnicom Group and Publicis Groupe, has aroused widespread discussion in the Chinese advertising and marketing industry.

Should Chinese firms be worried? How can they react? China Daily talked to Liu Jianping, a senior advertising industry executive. Liu is president of Meihua Information, a Chinese website specializing in reporting about the advertising and marketing industry.

Question: What impact do you think the proposed Publicis-Omnicom merger will have?